You may have seen a wheelchair prop in a shop window on the news this week, the Mannequal news story is about the wheelchair model that has been used in the window of a a couple of shops in Londons prestigious Oxford Street.
First seen back in 2012 on the run up to the London Olympics, the wheelchair prop is the handy work of Sophie Morgan who uses a wheelchair herself since losing the use of her legs in a car crash at the age of 18.. The 'Mannequal' acts both as a wheelchair for mannequins but also as a style guide wheelchair users and a symbol of inclusivity.
One of several designs she has created, the mannequal wheelchair is a symbol of disability which Sophie chooses to use as a reference point to raise the profile of people with disabilities and hep to get the wheelchair noticed and accepted in a busy high street setting.
Sophie refers to inclusivity and hopes that by placing a wheelchair prop in the windows of a shop will help show that people with disabilities are welcomed, considered and that their needs are catered for.
It was Adidas who first displayed the mannequal wheelchair props back in 2012 but as Sophie points out, they were rather quick to drop it and remove the wheelchairs once the games were over. In total there were 3 wheelchair props in one store on Oxford St at one point which gave great exposure for the cause and made Sophie very happy.
It is estimated that the purple pound is worth £249 billion on the UK and that disabled customers could bring as much as £420 million per week in the UK. Sophie’s campaign is twofold, as not only does she want to raise awareness of the wheelchair and disability but also help to unleash the spending power that is available.
Sophie points out that to have a wheelchair mannequin is not so strange and that you see models of different shapes sizes and colour so why should the wheelchair be so different ?
If you want to read more why not check out Sophies blog where you can see the wheelchair prop here